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What's my email service provider's merge tag for email address?

Written by Michael Batalha

Here is a list of merge tags from well knows Email Service Providers that we have collected:

ACT-ON
{{E-mail Address}}
​
​ACTIVECAMPAIGN
​
%EMAIL%
​
​ACXIOM
​
mid=<DI_MEMBER_ID/>
​
​ADESTRA
​
[*data('email')*]
​
​AWEBER
{!email}
​
​BENCHMARK EMAIL
​
[contact_attribute: Email Address]
​
​BLUE HORNET
​
%%to_email%%
​
​BRONTO
​
%%!contact_email%%
​
​CAMPAIGN MASTER
​
[!EmailAddress!]
​
​CAMPAIGN MONITOR
​
[email]
​
​CAMPAIGNER
​
[Contact.Email]
​
​CHEETAHMAIL
​
%%email%%
​
​CLEARWEBB
$email
​
​CONSTANT CONTACT
​
$Subscriber.EMAIL
​
​CONVIO LUMINATE
​
[[S1:primary_email]]
​
​DOTMAILER
​
@EMAIL@
​
​ELOQUA
​
<span class=eloquaemail>EmailAddress</span>
​
​EMARSYS
$E-Mail$ 

EMERCURY
%email%
​
​EMMA
[[email]]
​
​EWAYDIRECT
<%=subscriber.email%>
​
​EXACTTARGET
%%emailaddr%%
​
​EXPERTSENDER
*[subscriber_email]*
​
​GETRESPONSE
​
[[email]]
​
​HUBSPOT
{{contact.email}}
​
​ICONTACT
​
[email]
​
​INFUSIONSOFT
​
~Contact.Email~
​
​LISTRAK
#Listrak\Email#
​
​LYRIS HQ
​
%%EMAIL_ADDRESS%%
​
​LYRIS LM
​
%%emailaddr%%
​
​MAD MIMI
​
(email)
​
​MAILCHIMP
​
*|EMAIL|*
​
​MAILIGEN
​
#[EMAIL]#
​
​MAILINGREPORT
​
{{contact.email}}
​
​MAILJET
[[EMAIL_TO]]
​
​MARKETO
{{lead.Email Address:default=noemail}}
​
​NATIONBUILDER
​
{{ recipient.email }}
​
​PARDOT
%%email%%
​
​PULSECONNECT
​
[-EMAILADDR-]
​
​PURE360
{~email~}
​
​RESPONSYS
$EMAIL_ADDRESS_$
​ 
​SAILTHRU
{email}
​
​SALSA
[[Email]]
​
​SDL EMAIL MANAGER
​
{toemail}
​
​SELLIGENT
~MAIL~
​
​SENDBLASTER
#email#
​
​SILVERPOP
%%Email%% -
​
​SMARTFOCUS (FORMERLY EMAILVISION)
​
[EMV FIELD]EMAIL[EMV /FIELD]
​
​SMARTSOURCE
@[EMAIL]
​
​SPLIO
$email$
​
​STREAMSEND
{{contact.{email_address}}}
​
​STRONGVIEW
##email##
​
​TIKIT EMS
​
~emailAddress~
​
​VERTICAL RESPONSE
​
{EMAIL_ADDRESS}
​
​WHATCOUNTS PROFESSIONAL
​
%%$email%%

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