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What's my email service provider's merge tag for email address?
What's my email service provider's merge tag for email address?
Michael Batalha avatar
Written by Michael Batalha
Updated over a week ago

Here is a list of merge tags from well knows Email Service Providers that we have collected:

ACT-ON
{{E-mail Address}}

ACTIVECAMPAIGN
%EMAIL%

ACXIOM
mid=<DI_MEMBER_ID/>

ADESTRA
[*data('email')*]

AWEBER
{!email}

BENCHMARK EMAIL
[contact_attribute: Email Address]

BLUE HORNET
%%to_email%%

BRONTO
%%!contact_email%%

CAMPAIGN MASTER
[!EmailAddress!]

CAMPAIGN MONITOR
[email]

CAMPAIGNER
[Contact.Email]

CHEETAHMAIL
%%email%%

CLEARWEBB
$email

CONSTANT CONTACT
$Subscriber.EMAIL

CONVIO LUMINATE
[[S1:primary_email]]

DOTMAILER
@EMAIL@

ELOQUA
<span class=eloquaemail>EmailAddress</span>

EMARSYS
$E-Mail$ 

EMERCURY
%email%

EMMA
[[email]]

EWAYDIRECT
<%=subscriber.email%>

EXACTTARGET
%%emailaddr%%

EXPERTSENDER
*[subscriber_email]*

GETRESPONSE
[[email]]

HUBSPOT
{{contact.email}}

ICONTACT
[email]

INFUSIONSOFT
~Contact.Email~

LISTRAK
#Listrak\Email#

LYRIS HQ
%%EMAIL_ADDRESS%%

LYRIS LM
%%emailaddr%%

MAD MIMI
(email)

MAILCHIMP
*|EMAIL|*

MAILIGEN
#[EMAIL]#

MAILINGREPORT
{{contact.email}}

MAILJET
[[EMAIL_TO]]

MARKETO
{{lead.Email Address:default=noemail}}

NATIONBUILDER
{{ recipient.email }}

PARDOT
%%email%%

PULSECONNECT
[-EMAILADDR-]

PURE360
{~email~}

RESPONSYS
$EMAIL_ADDRESS_$
​ 
SAILTHRU
{email}

SALSA
[[Email]]

SDL EMAIL MANAGER
{toemail}

SELLIGENT
~MAIL~

SENDBLASTER
#email#

SILVERPOP
%%Email%% -

SMARTFOCUS (FORMERLY EMAILVISION)
[EMV FIELD]EMAIL[EMV /FIELD]

SMARTSOURCE
@[EMAIL]

SPLIO
$email$

STREAMSEND
{{contact.{email_address}}}

STRONGVIEW
##email##

TIKIT EMS
~emailAddress~

VERTICAL RESPONSE
{EMAIL_ADDRESS}

WHATCOUNTS PROFESSIONAL
%%$email%%

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