What is the Admailr Private Marketplace?
The Admailr Private Marketplace allows publishers (content owners and newsletter owners) to manage their ad orders within email publications and newsletters.
Note: Publishers must link their Admailr Advertiser account with their Admailr Publisher account in order to access Private Marketplace options.
Prerequisites
An Admailr Advertiser Account
(If you don’t have one, click here to register.)An Admailr Publisher Account
(If you don’t have one, click here to register.)
How do I set up my Private Marketplace?
Step 1: Link Your Accounts
Make sure your Publisher account is linked to your Advertiser account.
If your accounts are not linked, click here to learn how.
Creating Private Ads in the Advertiser Account
Log in to your Advertiser account.
On the dashboard, click “CREATE CAMPAIGN.”
Or go to Manage → Campaigns → NEW AD CAMPAIGN
Step 1 (Campaign Setup)
Enter an Advertiser Name (the advertiser’s name)
Enter a Campaign Name (banner name) - This will be how you identify the banner. Use something that describes the banner itself.
Set Visibility to Private -This ensures only you (as the Publisher) can see these ads
Click Create to proceed to Step 2.
Step 2 (Banner Setup)
Select the banner size from the dropdown
Upload your banner image:
Click Browse
Select your file
Click Upload
Enter your Destination URL (landing page)
Must include the full path (e.g. https://www.admailr.com, not just admailr.com). You will not be able to save unless the full path is inserted.
Click Save to proceed to Step 3.
Step 3 (Targeting)
Select GEO targeting (currently: US or ALL)
More GEO options will be added in future updates
Click Save to finish.
You will see a confirmation message:
“Your Private Ads have been saved successfully. It is available in the Publisher account.”
You will also receive an email notification with any additional steps.
Creating a Publisher’s Campaign from ads generated in the Advertiser’s Account
Go to your Publisher panel
Navigate to Campaigns → Private Campaigns
Click Create New Campaign
Click Create New Campaign
Campaign Setup
Enter a Campaign Name (e.g. newsletter name)
Enter CPM (Cost per 1,000 impressions)
Set Impression Limit
Choose Start and End Dates
Options: Start Immediately / No End Date
Delivery Options
Choose how impressions are delivered:
Evenly – All banners display equally
Ad Campaign Evenly – Distribution is based on campaigns
As Fast As Possible – Ads are front-loaded and served first
Select Banners
Select the banners using checkboxes
Use the preview (magnifying glass) if needed
Banner names help identify creatives quickly
Click Save to finish.
Note: Banners will only appear if they are active in the Advertiser account. Paused ads will not be visible.
Campaign Status Indicators
🟢 Green – Running
🔵 Blue – Scheduled
🔴 Red – Paused
To resume a campaign, select it and click “RUN CAMPAIGN.”
Creating an Order
Go to Campaigns → Orders
Click CREATE NEW ORDER
Order Settings
Name – Order name
ESP – Select your Email Service Provider
If your ESP is not listed, contact support
Code Type:
Public – Rotates all public ads
Private – Rotates selected private ads
Both – Runs private first, then switches to public
Click Create Order.
Generate Order Code (Ad Unit)
Click Create New Ad Unit
Ad Unit Setup
Unit Label – This will be what you name the ad space e.g. “Top Banner 728x90”
Unit Domain – Select your brand domain
Banner Size – Match your ad placement
Use Encrypted Email – Enable if supported by your ESP
Click Save and Get Code
Insert Code
Copy the generated code
Paste it into your email HTML within your ESP
You can always retrieve the code later by clicking Get Code in the Orders section.
Optimization Tag
Select your domain
Copy the Optimization Tag
Place it in the footer of your email
You're All Set!
Your Private Marketplace is now ready.
If you have any questions, feel free to reach out, and happy Admailing!