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Creating a Publisher Campaign (Line Item) in the Private Marketplace

How to create and manage a Publisher Campaign in the Admailr Private Marketplace.

Michael Batalha avatar
Written by Michael Batalha
Updated over 3 weeks ago

Note: This article applies to the Admailr Private Marketplace only.

Step 1: Access Your Publisher Panel

  • Log in to your Publisher Panel.

  • From the top menu, select Campaigns → Private Campaigns.

Step 2: Create a New Campaign

  • On the Private Campaigns page, click Create New Campaign.

  • Enter the following details:

    • Campaign Name – Similar to a line item name. (Tip: Use the newsletter name for easy reference.)

    • CPM (Cost Per Mille) – The cost per 1,000 impressions.

    • Impression Limit – The total number of times the ads will be shown.

    • Start & End Dates – Define the campaign’s run time.

      • You can also select Start Immediately or No End Date for flexibility.

Step 3: Choose Delivery Method

Select how impressions will be delivered. Options include:

  • Evenly by Banner
    Each banner in the campaign shows the same number of times.

  • Evenly by Campaign
    If you have multiple campaigns, impressions are distributed evenly across all ads in those campaigns.
    ​Example: 2 ads in Campaign A and 4 ads in Campaign B → impressions rotate evenly among 6 total ads.

  • As Fast as Possible
    Impressions are delivered upfront (front-loaded).
    ​Useful if you want these ads shown first before backfilling with others.

Step 4: Select Banners

  • Choose the banners you want to include by checking the box next to each banner.

  • Use the magnifying glass icon to preview banners.

  • Descriptive banner names help you quickly identify the correct ones.

Important: Only banners that are active in the Advertiser account will appear here.

  • If a banner is paused in the Advertiser account, it won’t show up in the Publisher panel.

  • This setup makes it easy to pause ads without needing to update newsletter tag codes later.

Step 5: Save Your Campaign

  • Click Save to complete setup.

  • You’ll return to the Private Campaigns screen, where you can monitor campaign status:

    • 🟢 Green = Running

    • 🔵 Blue = Scheduled for a future date

    • 🔴 Red = Paused

To unpause, select the campaign and choose Run Campaign.

That’s it, your Publisher Campaign is now set up in the Admailr Private Marketplace.
If you have questions or need assistance, feel free to reach out.

Happy Admailing!
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